An accident on Fulford-Ganges Road that sent 65-year-old cyclist Peter Freeman to Victoria with serious injuries last Monday has provided impetus for a new public awareness campaign that aims to create safer conditions on roadways.
Runners from the Salt Spring Sneakers club are taking responsibility for being seen on the road and hope social-media posts showing their bright clothing and accessories are destined to become viral.
“We have all grown weary of the number of near-misses to fatalities that we have been inundated with recently, and have decided to launch a new social-media and print campaign,” said Susan Gordon, one of the #SeeMe founders.
As well as being a Sneakers runner, Gordon is a member of the the Vancouver Falcons Athletic Club. She is an NCCP coach-in-training, a competitive road and track runner and a former professional hunter/jumper trainer.
Pedestrians, cyclists and horse riders are all meant to be involved in the initiative in which people take a photo of themselves wearing high-visibility outfits and post them to Twitter, Facebook and Instagram with the hashtag #SeeMe.